Legal Notice


Who I am

Shadow of Water is a blog about books, photography and daylife.
The additional shop is based on book boxes and bookish articles.
You can read more about it here.


Website operator: Giorgia Di Paola
Website: shadowofwater.com

Company: Shadow of Water GmbH
Address: Poststrasse 15, 6300 Zug, Switzerland
Email: info@shadowofwater.com
Telephone: +41 76 510 84 11 (Swiss phone number, the tariffs of your telephone provider apply)

Central Business Name Index: EHRA-ID: 1512744 | Shadow of Water GmbH
UID: CHE-362.096.513
Place of jurisdiction: Sion

Privacy

Last updated: 26. March 2022

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Business, for the purpose of the CCPA (California Consumer Privacy Act), refers to the Company as the legal entity that collects Consumers' personal information and determines the purposes and means of the processing of Consumers' personal information, or on behalf of which such information is collected and that alone, or jointly with others, determines the purposes and means of the processing of consumers' personal information, that does business in the State of California.
  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Shadow of Water GmbH, ZI les Marais 16, 1890 St-Maurice, Switzerland.
    For the purpose of the GDPR, the Company is the Data Controller.
  • Consumer, for the purpose of the CCPA (California Consumer Privacy Act), means a natural person who is a California resident. A resident, as defined in the law, includes (1) every individual who is in the USA for other than a temporary or transitory purpose, and (2) every individual who is domiciled in the USA who is outside the USA for a temporary or transitory purpose.
  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
  • Country refers to: Switzerland
  • Data Controller, for the purposes of the GDPR (General Data Protection Regulation), refers to the Company as the legal person which alone or jointly with others determines the purposes and means of the processing of Personal Data.
  • Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
  • Facebook Fan Page is a public profile named Shadow of Water specifically created by the Company on the Facebook social network, accessible from https://www.facebook.com/Shadow-of-Water-103743311659051/
  • Personal Data is any information that relates to an identified or identifiable individual.
    For the purposes for GDPR, Personal Data means any information relating to You such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
    For the purposes of the CCPA, Personal Data means any information that identifies, relates to, describes or is capable of being associated with, or could reasonably be linked, directly or indirectly, with You.
  • Sale, for the purpose of the CCPA (California Consumer Privacy Act), means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer's personal information to another business or a third party for monetary or other valuable consideration.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used. For the purpose of the GDPR, Service Providers are considered Data Processors.
  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • Website refers to Shadow of Water, accessible from https://shadowofwater.com/
  • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
    Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service.


    • General

    We take your data protection very seriously and treat your personal data confidentially and in accordance with the statutory provisions. Bear in mind that data transmission on the Internet can generally be subject to security gaps. There is no full protection against unauthorized access.

    The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data are all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration below this text.

    By using this website, the contact form, comment form or registering for the newsletter you agree to the following terms and privacy policy.

    Collecting and Using Your Personal Data


    Types of Data Collected


    Personal Data

    While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Bank account information in order to pay for products and/or services within the Service
  • Usage Data

    • When You pay for a product and/or a service via bank transfer, We may ask You to provide information to facilitate this transaction and to verify Your identity. Such information may include, without limitation:

  • Date of birth
  • Passport or National ID card
  • Bank card statement
  • Other information linking You to an address

    • Usage Data

    Usage Data is collected automatically when using the Service.

    Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

    When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

    We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

    Tracking Technologies and Cookies

    We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service. The technologies We use may include:

  • Cookies or Browser Cookies. A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.
  • Flash Cookies. Certain features of our Service may use local stored objects (or Flash Cookies) to collect and store information about Your preferences or Your activity on our Service. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies. For more information on how You can delete Flash Cookies, please read "Where can I change the settings for disabling, or deleting local shared objects?" available at https://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html#main_Where_can_I_change_the_settings_for_disabling__or_deleting_local_shared_objects_
  • Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

    • Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. Learn more about cookies: Cookies by PrivacyPolicies Generator.

    We use both Session and Persistent Cookies for the purposes set out below:

    Necessary / Essential Cookies
    Type: Session Cookies
    Administered by: Us
    Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

    Cookies Policy / Notice Acceptance Cookies
    Type: Persistent Cookies
    Administered by: Us
    Purpose: These Cookies identify if users have accepted the use of cookies on the Website.

    Functionality Cookies
    Type: Persistent Cookies
    Administered by: Us
    Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

    Cookies in general
    If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

    If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

    When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

    If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

    You can deactivate cookies in whole or in part at any time in the settings in your browser. If cookies are deactivated, you may no longer be able to use all the functions of this website.

    For more information about the cookies we use and your choices regarding cookies, please visit the Cookies section of our Privacy Policy.

    Newsletter

    This data protection declaration is intended to inform the users of the newsletter about the scope and purpose of the collection and use of personal data by shadowofwater.com.

    We collect data when registering for the newsletter. The data collected is used exclusively to send the newsletter and is not transmitted to third parties. Following data will be collected by registrating for the newsletter:

  • Your email address

    • Contact form

    When you get in touch with us through the contact form, your details will be saved so that they can be used for processing and answering your request. This data is not passed on to third parties without your consent. Following data will be collected by using the contact form:

  • Your name
  • Your email address

    • Comments

    When you leave comments on the site we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection. Following data will be collected by using the comment form:

  • Your name
  • Your email address
  • Your website (optional)

    • Plug-ins

    We use plug-ins from social networks such as Facebook and Instagram on our websites. You can see this in each case (typically via the corresponding symbols). We have configured these elements so that they are deactivated by default. If you activate it (by clicking on it), the operators of the respective social networks can register that you are on our website and can use this information for their purposes. The processing of your personal data is then the responsibility of this operator in accordance with its data protection regulations. We do not receive any information about you from him.


    Google Analytics

    We use Google Analytics to analyze website usage. The data obtained from this is used to optimize our website.

    Google Analytics is a web analysis service operated and provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, United States). Google processes the website usage data on our behalf and is contractually obliged to take measures to guarantee the confidentiality of the processed data.

    The following data, among other things, is recorded during your website visit:

  • Pages accessed
  • The achievement of "website goals" (e.g. contact requests and newsletter registrations)
  • Your behavior on the pages (e.g. clicks, scrolling behavior and length of stay)
  • Your approximate location (country and city)
  • Your IP address (in abbreviated form so that no clear assignment is possible)
  • Technical information such as browser, Internet provider, device and screen resolution
  • Source of origin of your visit (i.e. via which website or which advertising material you came to us)

    • This data is transmitted to a Google server in the USA. Google observes the data protection provisions of the "EU-US Privacy Shield" agreement.

    Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized on future website visits.

    The recorded data are saved together with the randomly generated user ID, which enables the analysis of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data are stored indefinitely in aggregated form.

    If you do not agree to the recording, you can prevent it by installing the browser add-on once to deactivate Google Analytics:
    https://tools.google.com/dlpage/gaoptout?hl=de


    Embedded content from other websites

    Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

    These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

    Akismet

    We collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information we collect depends on how the User sets up Akismet for the Site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).


    YouTube

    Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

    If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

    If you’re logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

    YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

    Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

    Google Web Fonts

    For uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

    For this purpose your browser has to establish a direct connection to Google servers. Google thus becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and attractive presentation of our plugin. This constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.

    If your browser does not support web fonts, a standard font is used by your computer.

    Further information about handling user data, can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy at https://www.google.com/policies/privacy/.

    Use of Your Personal Data

    The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including to monitor the usage of our Service.
  • To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
  • To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
  • To manage Your requests: To attend and manage Your requests to Us.
  • For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
  • For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience

    • We may share Your personal information in the following situations:

  • With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, for payment processing, to contact You.
  • For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

    • Retention of Your Personal Data

    The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.


    Transfer of Your Personal Data

    Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

    Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

    The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

    Disclosure of Your Personal Data


    Business Transactions

    If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.


    Law enforcement

    Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).


    Other legal requirements

    The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of Users of the Service or the public
  • Protect against legal liability

    • Security of Your Personal Data

    The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

    Collecting and Using Your Personal Data

    The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.


    Payments

    We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

    We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

    Apple Store In-App Payments
    Their Privacy Policy can be viewed at https://www.apple.com/legal/privacy/en-ww/

    Google Play In-App Payments
    Their Privacy Policy can be viewed at https://www.google.com/policies/privacy/

    Stripe
    Their Privacy Policy can be viewed at https://stripe.com/us/privacy

    PayPal
    Their Privacy Policy can be viewed at https://www.paypal.com/webapps/mpp/ua/privacy-full

    PostFinance
    Their Privacy Policy can be viewed at https://www.postfinance.ch/en/detail/data-protection.html

    The PostFinance Checkout is PCI DSS certified. Accordingly, PostFinance works exclusively with PCI-certified partners in order to meet the relevant requirements at home and abroad. The Payment Card Industry - Data Security Standard (PCI-DSS) includes permanent protection of your data stored on PostFinance Checkout, whereby the audits are repeated annually.

    You hereby acknowledge and consent to Your data being stored by the software provider Wallee AG, Winterthur in the data cloud of Amazon Web Services EMEA SARL, Luxembourg (subsidiary of Amazon Web Service Inc., USA) on their server in Ireland stored in encrypted form and checked by the Web Application Firewall (WAF) from Cloudflare Inc., USA. In order to check the data for malware, the WAF has to decrypt it at short notice. This is a mandatory PCI requirement that serves to protect your data. Abroad, the data decrypted in the WAF control process is no longer subject to the Swiss Data Protection Act and banking secrecy, but to the European General Data Protection Regulation (GDPR) or other applicable legal systems. This information obligation arises from the Swiss data protection legislation.

    Twint
    Their Privacy Policy can be viewed at https://www.twint.ch/en/app-dataprotection/?lang=en

    When You use Our Service to pay a product and/or service via bank transfer, We may ask You to provide information to facilitate this transaction and to verify Your identity.

    CCPA Privacy

    Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

    If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

    Links to Other Websites

    Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

    We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

    Changes to this Privacy Policy

    We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

    As far as this appears appropriate, in the event of an update we will inform you of the change by e-mail or in another suitable manner and update the "Last updated" date at the top of this Privacy Policy.

    You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

    Contact Us

    If you have any questions about this Privacy Policy, You can contact us:

  • By email: info@shadowofwater.com
  • By visiting this page on our website: https://shadowofwater.com/about/
  • By phone number: +41 76 510 84 11 (Swiss phone number, the tariffs of your telephone provider apply)
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